Fontana – Pure Table Water

Fontana is one of the long standing Maltese brands being trusted for more than 20 years. CassarCamilleri, company that’s owner of Fontana brand, recently discovered that Fontana is slowly loosing ground because of strong presence of competitor brands, like mineral waters Acqua Panna, San Benedetto, San Pellegrino as well as table waters like San Michel, Kristal, etc. Decision was to completely revitalise Fontana brand and make it strong enough to compete with really tough competition. After evaluating and researching strong and week points of the main competitors one of the first steps was to refresh the existing Fontana identity.

CLIENT: CASSARCAMILLERI LTD, MALTA // WWW.FONTANAWATER.COM.MT

Packaging was developed in two range, PET (2L and 0,5L) and glass bottles (750mL and 250mL). During production process we developed most of the communication materials in order to launch Fontana’s new identity (advertising campaign, website, Facebook and other social network channels, promotional materials, vehicle livery, etc.)

Fontana Pure Table Water has a balanced mineral content and is ideal for persons following a low salt diet. There are three essential things that Fontana takes care of: it keeps us hydrated, detoxed and balanced. Fontana Pure Table Water originates from rigidly controlled water sources, bottled under strict quality assurance in accordance with EU Regulations on water quality and is microbiologically pure.