IPA is probably the most popular acronym in craft beer. Indian Pale Ale has historically developed into the most common style of beer with a wide range of flavours, from bitter, floral, earthy, lemon, caramel, fruity… but primarily with a note of bitter taste. The Monogram Indian Pale Ale beer is another prime product from the Krušik distillery, now already known for its unique brandies (rakija) and liqueurs produced in small batches, from completely natural ingredients and without any artificial flavours and additives. Monogram IPA beer is a cloudy, unfiltered, unpasteurised kraft beer, with a floral aromatic, moderately caramel taste with secondary alcoholic fermentation in the bottle. Preserving the already recognisable identity of the Monogram product, we have merged the basic elements of kraft beer into the design of the label and packaging, which at first glance suggests a premium craft product in a limited series. With its original character and limited availability, Monogram IPA beer has become an absolutely recognisable product on the craft beer market of Bosnia and Herzegovina.
CLIENT: MONOGRAM DISTILLERY, BOSNIA AND HERZEGOVINA
