Safari – return of an old classic
Safari is well established brand name in Malta, but also gaining on popularity in 25 other countries where it’s been exported. It’s also one of the most trusted soft drink brands for generations, so CassarCamilleri Ltd, producer and owner of the brand, decided to go for refreshed and updated image of Safari. Due to the longevity of the brand, decision was to keep recognisable image, more of an update of a previous design. Packaging range consists of 1L and 250ml TetraPak Tetra Brik Aseptic range.
Besides identity and packaging redesign, campaign was extended to advertising and POS materials, website and social networks, promotional and communication materials, trucks and vans livery.
CLIENT: CASSARCAMILLERI LTD, MALTA // WWW.SAFARIJUICES.COM