“We have a super popular product in a market flooded with similar products, and we want to be unique and recognisable!”
Four nut varieties, all labelled as superfoods, are part of our product range. Some are locally grown, fitting into the trendy food category that has been gaining popularity over the past few years. We want to highlight that nuts, especially when grown and produced without additives, are not just nutritious but also part of a food trend that’s here to stay.
We developed this concept for Tenen, a local food producer. The product had to stand out from the crowded market but simultaneously convey the message of a new brand that’s visually appealing and different, yet to share all essential messages on the packaging. Firstly, we named it LocoNuts – playing with the word Loco from Spanish origins, which means “nuts, crazy”, and the English word Nuts with its double meaning; we have an easy-to-remember and pretty crazy brand name – LocoNuts.
LocoNuts design is a series of vintage, sporty, healthy characters combined with larger-than-life nuts, enhanced with a bright, simple background and all the benefits casually placed around. We are conveying an image of an oversized product mocking sportsmen/woman and their disciplines but also easily indicating the type of nuts in the pack. They also make packaging visible on the shelves, breaking through cluttered product categories.
With humorous images and messages, communication materials follow a packaging design pattern built around a unique visual approach that should become easily recognisable and a favourite choice on the market.
